As the old saying goes: 'If you can't beat 'em, Red Stag 'em.' Such is the case for Powell's newest fitness club prospect, Club Dauntless. After months of deliberation, and a bum ruling from the city council which denied the fitness establishment an opportunity to serve alcoholic refreshments, Club Dauntless got crafty:
'The secondhand smoke will be a bit of a nuisance, and we really don't consider darts and pool to be fitness, but partnering with The Red Stag will get us that elusive liquor licence. And with the free membership incentive for Red Stag employees, its a win-win. Sweet Retribution!'
With a community in need of fitness options, and a pub staff in need of cardio, The Telegraph couldn't be happier. Powell can be a tough market for business to take root, and seeing this type of merger re-define commerce is awesome. May this be the start of a new Renaissance for local business!